A brochure is also known as a pamphlet is simply an advertising leaflet. They may be used to advertise anything like the locations, events, services, products or even hotels. They are usually eye catching in design and very succinct in language. Trade shows, road shows or direct mails are some of the most common ways to distribute a brochure to introduce your service or product. They can be placed on brochure racks or stands or other points of interest, instead of being distributed by hand.

The most common type is the bi-fold design that is a single sheet printed on both sides and is folded in two halves or may also be folded into tri-fold, resulting into different number of panels. There may be many other folding options like the Z-fold method or the C-fold method, depending upon the requirement and likes. Detailed maps or expansive photo spreads can also be used to make it more attractive. Sometimes an entire booklet is also made if required using multiple sheets and saddle stitched or even perfect bound, resulting in more number of panels.

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Categories: Brochures, Printing
Posted By: admin
Last Edit: 23 Mar 2009 @ 01 26 PM

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